KARM Jubilee

Sometimes work is just work.

But sometimes it is something much, much more.

Such was the case for me recently. My agency was blessed (and I do mean blessed) with the opportunity to help Knox Area Rescue Ministries develop a campaign to celebrate their 50th Anniversary.

Day after day, heroes at KARM do incredible work for the hurting and lost in the Knox Area. Consider these facts:

• KARM serves up to 1,400 meals a day to the poor and homeless.

• Over 400 men, women and children call KARM home each night.

• 139,479 spent the night at KARM last year.

So it was an incredible opportunity for me - both creatively and spiritually - to come up with a campaign for such a vital organization.

The concept came straight from the Good Book.

“Sound the trumpet throughout your land. Consecrate the fiftieth year and proclaim liberty to everyone. For it is a jubilee and is to be holy for you.”
Leviticus 25: 9 -12

The Old Testament teaches of Jubilee—a special time of celebration that occurs every fifty years. It was a time where sins and debts are forgiven, slaves and prisoners are freed, and the gift of new life from God rejoiced.

Perfect!

2010 is a Jubilee year for Knoxville Area Rescue Mission. A time to celebrate 50 years of helping the poor and needy of the Knox Area. It’s a celebration of thousands of nourishing meals provided to the hungry. A time to rejoice how those addicted to drugs and alcohol have been given shelter and help for their addiction. And a time to honor how KARM has helped those in search of their own personal jubilee a way to find new life through Jesus Christ.

This served as the cornerstone message through all the materials we created - - including the KARM Jubilee Logo, microsite (that you can check out at www.karmjubilee.org,)various print materials and campaign videos.

Check out the site to see some of these elements and to learn more about the Jubilee year-long celebration. The videos we filmed should be added to the site soon. (I'll be sure to share them right here when they make it to the YouTubes, as well.)

I was also thrilled to be a part of the KARM Jubilee kick off event last week. An incredibly inspiring event to see and hear first hand how KARM has changed lives - like the one of former KARM resident, gifted musician and rock n roll evangelist, Davis Mitchell.

Davis' story is incredibly inspiring and a beautiful portrait of God's grace. Meeting him and getting to learn his story - and what he's doing with his second chance - is one of the greatest blessings I experienced through this entire project.

But that's another post for another day.

In the meantime, visit www.karmjubilee.org to see how you can support this incredible organization. Whether it's your time, your talents, your money or your prayers, KARM needs your support more than ever this year.

Together, we can all help KARM accomplish so much during this special year - and for 50 more to come!