I'm about to take off to Sin City. I'm going for business, but let's be honest, they'll be plenty of fun mixed in there, too. It is Vegas, right? But I head their with totally mixed feelings. Not that I won't have fun. Actually, it's for fear that I'll have TOO much fun.
Having worked in advertising forever, I've always been impressed by the genius of the "What Happens In Vegas, Stays In Vegas" tagline. It's brilliant. It perfectly captures the essence of what our dark sides want Vegas to be.
Big thrills. Total indulgence. Zero consequence.
But we know better, don't we?
You can drink all night, but the hangover will be there in the morning. You can open your heart to lust, but eventually realize there's no way to quench its thirst. You can spend money like there's no tomorrow, but there always is.
The check always comes due.
Maybe THAT should be the tagline for Vegas. It's not nearly as catchy as "What Happens In Vegas..." but it contains much more truth.
